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Social media = brand engagement

In my last blog, I’ve talked about the fact that we are now in the age of the consumer.  Today I want to further this discussion by talking about some stats put out recently by emarketer. Specifically,...

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Social Media and Living the Thank You Economy Dream…

I just finished the book The Thank You Economy by Gary Vaynerchuk and it got me wondering, what if we all lived in the Thank You Economy world instead of the I Win You, Lose world? And, of course the...

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I’m an expert, how about you?

When you have a small business, minutes matter.  You have to stay focused, which is very hard to do in this chaotic business world in which many of us operate.  In the past, many companies operated and...

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Entrepreneurial Permission

As I toiled away on my elliptical machine tonight, I re-read Tina Seelig’s book “What I Wish I Knew When I Was 20.”  And what I love most about this book has to do with what makes a small business...

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Social media marketing for the big and the small…

You know what is great about social media marketing?  You can do it successfully whether you are a multi-billion dollar organization or a small mom and pop style grocery store. For the mom and pop...

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When Bad Journalism Impacts Your Public Relations/Marketing Efforts…

I have heard time and time again that any PR is good for you…even if it is negative.  And, while I don’t necessarily agree with this assertion, I do believe that you need to get your name out there,...

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Getting the Most Out of Your Direct Marketing Campaigns

I have been in the marketing field for almost 20 years now.  And, this not only makes me old, but it also gives you the understanding that I have been there and done that with a lot of...

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QR Code or Not to QR Code…

Ok, believe it or not…that’s not the question.  At least it shouldn’t be your first question.  Your first question should be strategy related, not tactical.  So your first question should be something...

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Marketing Automation Success Factors…

Anyone that reads my blog knows that I am all about automating your marketing.  As marketers, we just don’t have the time and man/woman power it takes to hand crank marketing campaigns.  That’s why I...

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Current Day Qualitative Market Research in a Nutshell…

It’s been a while since I have had the time to blog about some of the excellent articles I am reading regarding trends in marketing and market research.  Well, have a got a great one for you.  It’s...

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